Data-driven analysis showing what actually drives customer behavior
Revenue is growing. Margins are positive. Acquisition is scaling. But what if the dashboards telling you this story are hiding the one thing that actually determines your business's survival? In this blog, we break down how a simulated D2C brand's standard metrics painted a healthy picture, while quietly masking problems that lead to business unsustainability.
Read full analysis →Aggregate revenue can seem impressive, but is it actually sustainable? In this blog, we take the D2C case study one step deeper: into cohort analysis, repurchase behaviour, and the customer segments that truly drive long-term growth. The findings reveal that most customers make a single purchase and do not return. A strategy is proposed to create repeat customers using methodologies from product analytics.
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